Swarovski – Innovations Show Subtle Brilliance

 Jewelry Trends  Comments Off on Swarovski – Innovations Show Subtle Brilliance
Sep 112007
 

Swarovski is unveiling its latest crystal innovations: sparkling but subtle colours and irregular cuts to ignite the imagination.

The strong, pure tones of Palace Green Opal bring a touch of regal glamour to garments or accessories; and Light Grey Opal crystals give off a soft opalescent glow – a perfect complement to the season’s barely there colours. Antique Brass Pearl is the new Crystal Pearl Effect, creating a refined, metallic look.

The eye-catching, futuristic Galactic Family includes Sew-on Stones, Fancy Stones, Beads, Vertical Pendants and Horizontal Pendants, all featuring brilliantly irregular cuts and facets. As the names suggest, the Twist Sew-on Stone, Twist Bead and Twist Pendant take a timeless geometric shape and give it a uniquely modern interpretation. The XILION Square is upgraded to conjure an enchanting play of light.

In Semi-finished Products XILION Flat Backs and Crystal Fabric are fused to create Crystal Transfabric, a versatile and glamorous material ideal for urban and sportswear; while maximum brilliance is achieved with Chaton- and Flat Back Bandings, now boasting more crystal per square centimetre than ever before.

Also available are several additions and line extensions to some of CRYSTALLIZED™ – Swarovski Elements™ most popular ranges.

 

Source: business.swarovski.com/crystallized

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Swarovski New Segments – Star appearance

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Sep 112007
 

Crystal is breaking new ground in the sector of luxury packaging. Companies are constantly seeking new ways to differentiate themselves and sparkly paper, boxes, bags and invites are a brilliant way to stand out from competitors.

The Crystal-it collection teams a technique developed in 2004 with a wide range of CRYSTALLIZED™ – Swarovski Elements to create endless possibilities for innovative and elegant packaging. Crystal-it adheres very well to paper and cardboard, serves as temporary decoration on materials such as plastic, wood, metal, glass and can even be used as temporary interior decoration for walls and wallpaper.

Crystal-it is ideal for the packaging of cosmetics, fragrance and fine liquor products, adds glitz to notebooks, gift boxes, albums and other stationery and is a firm favourite in the greet cards market.

Source: business.swarovski.com/crystallized

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Swarovski Interiors – Bright sparks

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Sep 112007
 

Crystal Living was the name given to the collaboration between Swarovski and the Loughborough School of Art & Design in the UK, a project whose focus was to rethink how we use fabric in our homes.

The seductive power of crystal was reflected via four interior styles: romantic, urban, opulent and eclectic. The resulting designs by the Loughborough students “ from glittering chandeliers to curtains with just a hint of a glint “ demonstrated how crystal can transform living spaces and turn the ordinary into something extraordinary.

Source: business.swarovski.com/crystallized

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Jewels rock the runway

 Jewelry Trends  Comments Off on Jewels rock the runway
Sep 112007
 

Runway Rocks, the fashion show launched by Nadja Swarovski, made its debut at London’s Sketch restaurant in April 2003. Its aim? To celebrate the unsung hero of the catwalk – the jewellery designer.

Since then, runways have rocked in Paris, Sao Paulo, Paris, Barcelona, New York and Tokyo. Illustrious designers including Erickson Beamon, Luigi Scialanga, Iradj Moini, Jean-Paul Gaultier and Christopher Kane have come up with creations that include a serpentine necklace, a Nefertiti-style headdress, an orchid-shaped body sculpture and a jewelled bodice. The variety of work on display at every show proves the limitless creativity that crystal brings to the art of jewellery design.

Hot on the heels of Runway Rocks came Crystallized Cosmos, launched at Paris’s Bijorhca – Eclat de Mode Fair in September 2003. Designed to communicate key ornamentation trends in a highly imaginative environment, Crystallized Cosmos has included works of art by designers such as John Galliano, Eric Halley, Paco Rabanne, Noboru Shionoya and Philippe Ferrandis.

Both events demonstrate Swarovski’s commitment to being an inspiring and avant-garde partner to designers and manufacturers in the couture and fashion jewellery world.

Source: business.swarovski.com/crystallized

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The new IT-BAGs are in crystal!

 Fashion Trends  Comments Off on The new IT-BAGs are in crystal!
Sep 112007
 

The new IT-BAGs are in crystal! The Autumn/Winter 2007/2008 handbag collections of Rodo and Shana London take on a sparkling dimension: clutch-purses in geometric and/or playful forms with tons of Swarovski crystals!There is no other accessory as important to a woman as her handbag! The quintessential expression of her personality and an accessory that has reached the epitome of fashion – becoming just as important as a garment. A statement of style, taste and glamour, luxurious crystal-studded handbags this season are full of new design inspirations. The use of different crystal sizes, colours and forms appears as a deep trend. The Italian brand Rodo and the English brand Shana London have both chosen crystal as their favorite material to make their handbags absolutely and outrageously eye-catching. Their sparkling interpretations go from sheer sophistication to over-the-top glamorous chic!

There is no other accessory as important to a woman as her handbag! The quintessential expression of her personality and an accessory that has reached the epitome of fashion – becoming just as important as a garment. A statement of style, taste and glamour, luxurious crystal-studded handbags this season are full of new design inspirations. The use of different crystal sizes, colours and forms appears as a deep trend. The Italian brand Rodo and the English brand Shana London have both chosen crystal as their favorite material to make their handbags absolutely and outrageously eye-catching. Their sparkling interpretations go from sheer sophistication to over-the-top glamorous chic!

There is no other accessory as important to a woman as her handbag! The quintessential expression of her personality and an accessory that has reached the epitome of fashion – becoming just as important as a garment. A statement of style, taste and glamour, luxurious crystal-studded handbags this season are full of new design inspirations. The use of different crystal sizes, colours and forms appears as a deep trend. The Italian brand Rodo and the English brand Shana London have both chosen crystal as their favorite material to make their handbags absolutely and outrageously eye-catching. Their sparkling interpretations go from sheer sophistication to over-the-top glamorous chic!

RODO – Harmonious geometry and 100% crystal!

The Rodo Collection of clutch bags speaks of timeless elegance and employs various classical references that are re-invented for next season – thanks to the creative use of crystal and play with geometric shapes for cylindrical or triangular models. Thousands of crystals adorn the handbags and are treated in varying sizes and shapes – from oval to round – and in exciting colour mixes. This innovative use of crystal gives the collection a resolutely modern and luxurious feel. The bags are not only shimmering, they also manage to create an impression of movement with their nature-inspired motifs (flowers, raindrops). Rodo’s styles continue to reflect the essence of feminine beauty and sophistication.

http://www.rodo.it/

Shana London – ribbons, flowers and flashy crystal embellishment

Based in London, but produced in Italy as well, the Shana London handbags for next winter also use Swarovski crystals in all colours and sizes. Handbag and jewellery designer Shana Seligson creates chic, highly coveted pieces in the most luxurious of materials – including Swarovski crystal stones. Her models entirely covered in crystal, come in flashy colours like gold or fuchsia red. Other playful designs include crystallized ribbons or flowers that appear to have alighted onto her golden bow bags. The style of Shana London has an extremely young, fresh and hip feel – appealing to the taste of celebrity clients like actresses Diane Kruger and Christina Aguilera, among others.

http://www.shanalondon.com/

Source: business.swarovski.com

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