Pantone announced the release of the summer 2009 edition of the Pantone View Colour Planner, its cross-discipline color forecasting tool, titled “Independence.”
Summer 2009 celebrates the spirit of independence and the promotion of individuality.
Rather than follow any one specific trend in color, this season focuses on a state of mind and is largely influenced by sociological factors.
The changing world and emergence of new markets have resulted in many people taking a proactive stance in their personal contributions to the betterment of the world.
According to Pantone’s research, the world of design and merchandising is reacting to a desire for designs catered to a self-defining style.
People are increasingly noticing a change in values in the world and interpreting these inspirations to suit themselves.
“The Pantone View Colour Planner is a critical tool for providing color direction to a wide range of businesses and industries,” said Tod Shulman, vice president of the fashion, home and interiors division at Pantone.
“For summer 2009, Pantone is forecasting a trend toward color palettes that reflect individuality and make people feel good about who they are.”
Pantone View Colour Planner showcases seven palettes for use in women’s wear, menswear, active wear, cosmetics, interiors, industrial design and graphics.